SUPPORTING A MORE RESILIENT DAIRY SUPPLY CHAIN

Our bespoke Freshways FarmMetrics platform helps us keep farming standards fresh by tracking everything from animal welfare and emissions to biodiversity, soil and water management.

The programme gives Freshways and its farmers a practical framework for measuring progress, identifying opportunities and supporting continuous improvement across the
supply chain.

what is the map of ag?

Map of Ag works with producer groups across the UK dairy sector to collect and analyse farm-level data. Through its FarmMetrics platform, farms can connect existing datasets, add information where needed and access useful reporting.
The platform is designed to reduce manual data entry by drawing on existing third-party data sources wherever possible, helping minimise administration for farmers.

WHAT WE MEASURE

By bringing this information together, Freshways can build a clearer picture of welfare and sustainability performance across its supply base, while helping identify opportunities for future support and knowledge sharing.

  • Animal health & Welfare

  • soil managment

  • GHG emissions

  • ANTIBIOTICS UTILISATION

  • biodiversity

  • water stewardship

WORKING TOGETHER FOR THE FUTURE

By combining practical data collection with meaningful insight, the partnership helps support continuous improvement across our farming network.

The aim is simple: to give farmers useful information, provide customers with greater confidence in how milk is sourced and help build a stronger foundation for the future of the dairy supply chain.