Freshways is proud to announce that our operations and logistics hub will be relocating to a new purpose-built distribution centre in West Bromwich.
This strategic move marks a major milestone in our ongoing growth and commitment to delivering fresh, high-quality dairy across the UK with greater speed and efficiency.
Why West Bromwich?
As one of the UK’s fastest-growing independent dairy suppliers, Freshways is continually investing in infrastructure that supports better service and sustainable growth.
Relocating our operational base to West Bromwich puts us in a more central location—reducing delivery times, improving access to our nationwide customer base, and bringing us closer to the British farmers we work with every day.
A New, State-of-the-Art Operations Facility
The new West Bromwich site has been designed to modernise how we manage production and distribution. With advanced automation, energy-efficient systems, and the capacity to handle up to 500 million litres of milk annually, it will allow us to:
- Streamline order fulfilment and distribution
- Shorten transport routes from farms to customers
- Reduce waste and operational costs
- Scale more effectively as demand increases
What This Means for Our Customers
By relocating our operations and warehousing to the Midlands, we’re creating a faster, more efficient supply chain. This means:
- Fresher dairy products, delivered sooner
- More responsive fulfilment for retailers and food service businesses
- Continued reliability from a brand customers trust
We remain committed to excellent service standards and maintaining strong relationships with our retail partners and end customers throughout the transition.
Supporting British Dairy, Building for the Future
This relocation also strengthens our connection to the UK dairy supply chain. By being closer to our farming partners, we can better support British agriculture while lowering our environmental impact.
At Freshways, we’re focused on growing responsibly—and this new operations hub is a key part of our plan to build a more sustainable, scalable future for British dairy.
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