It’s rare to find someone who doesn’t love butter, but it’s probably not what your restaurant is known for. If you can offer something that no one else does, you’ll find it’s a good way to build word of mouth advertising. Butter is a simple, tasty product that everyone wants, so why not use it to really make your food pop?
1. Use the Best Quality Butter
The first step to being recognised for something is to provide the highest quality possible. Find a good, trustworthy supplier to buy your butter from so you never have to doubt the quality of the product.
2. Add Flavours
Choose a flavour, or perhaps more than one and perfect it. It’s also a good idea to add a few extra ingredients to make your butter unforgettable. For example, if you want to make garlic butter, you could simply mix minced garlic into the butter, but anyone can do that. Why not mash roasted garlic into the butter, then add a mixture of herbs that enhance the flavour and really make it stand out.
You may also add flavour depending on the use of the butter. If it’s for steak, you might want to add rosemary and thyme, for pasta, basil and dried tomatoes work well. Choose flavours for the dish and make unique butters for each of them to provide extra flavour that your customers will love.
3. Limit the Exposure
If you really want to be known for your butter, you’ll need to make it something special that you can only find at your restaurant. This means keeping the recipe a secret and ensuring no one makes it outside of the restaurant. It’s essential that people need to come to the restaurant or order from you to get a taste of that unique buttery goodness.
4. Offer Extra on the Side
When customers truly love something, they’ll want extra of it, so you can offer extra portions of your flavoured butters. When someone orders a steak with your herbed butter, they can request additional butter, which gives you a boost in profit and enhances your reputation.
If you really want to make your restaurant stand out, you need great food, but it is often the sides and the condiments that really polish a dish. Make your food memorable and you’ll have repeat diners whenever you need them. It’s also a good way to get people to recommend your establishment as someone great to eat.
Need high quality butter for your new dishes? Order from Freshways and you will always have the best butter around.