When working in a competitive industry, like food and drink or hospitality, it’s vital that your business has a brand identity which separates you from your competitors to ensure you survive and thrive.

Although most business owners understand the importance of creating a brand, it can be difficult to know exactly how to achieve it. If you are starting up your cafe and want some tips on how to separate yourself from the rest, we’ve created a brief guide to get you started.

Know What Your Mission Is and Plan Before You Open

First and foremost, you need to understand exactly what your business stands for before you can even think about what your branding is going to be. Consider whether you’re going to be all about health, decadence, affordability, quality or food-experimentation. Whatever it is you would like to champion, this will inform your branding decisions. Planning this is everything and your branding and marketing plans should be thought about and acted upon way before you open your doors for the first time.

Your Location Should Influence Your Brand

Where you decide to open your cafe should have an impact on how you decide to brand yourself. Are you in an affluent area with customers interested in quality products and fresh ingredients? This should be instrumental in how you brand yourself. Alternatively, are you in a trendy part of town with plenty of young people who are more likely to be interested in veganism and other food trends? Again, this needs to have a presence in your branding plans.

Market Effectively

Once you’ve decided on what you are going to do in terms of branding, you should ensure that you market your business effectively too. Use all of the tools available to you, from menu design, signage and decor to your social media voice and advertising. The marketing and branding should dovetail into a coherent plan.

Freshways: Providing The UK With Wholesale Foods and Dairy Products

Here at Freshways, we are wholesalers who can provide you with the products you need at a price that you can afford. If you need a new supplier for your cafe business, look no further.

To find out more, please feel free to contact us today. You can find us at at our head office at 16 Eastman Road, Acton, London, W3 7YG, call us on 0203 696 7960 or email us at info@freshways.co.uk.